Golf equipment brand Callaway has removed and deleted a heavily criticised golf club advertisement featuring Good Good.
The step followed intense online backlash over the commercial. Critics branded the advertisement tone deaf, with a large number of women expressing outrage over claims that the video portrayed violence against women.
Callaway offered a full apology after deleting the golf club advertisement. The public reaction to the Good Good commercial also impacted related projects. The fallout delayed a proposed Big Break reboot by one week following the outcry.